Baithack– the taste of kulhad
In our day-to-day life, we have read or come across many people who have such inspiring stories about their life. I would like to tell you about Shivlesh Mishra and his brand - Baithack. He has attained success after going through years of struggle.
To begin with, Shivlesh is a resident of the beautiful town Mira-Bhayander. It gives us an immense feeling of pride as the brand Baithack has gained popularity all over the country. He is quite a well-known face in this town because of his association with cricket and social work. Belonging to a middle-class family, Shivlesh always had big dreams and believed in his capability to achieve them.
Rewind to a few years back to 19th May 2019, Shivlesh along with his two friends Dinesh and Harshal started a brand of tea shop named Baithack. In just a few years' duration, Baithack has reached every nook and corner of India through its franchise model. You will come across Baithack cafes in Delhi, Gujarat, Chandigarh, Odisha, Punjab, Maharashtra and many other states. It has become such a famous brand that the owners are receiving calls from foreign cities.
Shivlesh feels glad that through Baithack, he has provided employment to nearly 700 families. Interestingly, he has come up with a new brand ‘Chaaiology’ for those retailers who are not able to shell out 15-16 lakhs for starting Baithack. These retailers can work on a small budget of 6-7 lakhs to start Chaaiology. Shivlesh said, “Our purpose is not just to make money, but also to serve our customers well, making the youth independent and self-reliant.”
Last year, Shivlesh and his partners Dinesh and Harshal were awarded the ‘Best Cafe Chain of the Year’ by Restaurant Awards 2022. We believe that through Baithack and ‘Chaaiology’, Shivlesh will continue to reach greater heights of success.
Do visit Baithack and enjoy the kulhad chai that comes in a variety of flavours like rose, masala, mango, and pan. The interiors are well designed to a theme and the café has comfortable seating arrangements and delicious food on the menu. The snacks like sandwiches, burgers, pizza, and pasta are a relish to the foodies. Baithack has recently introduced kulhad pizza, a must-try for the patrons. Every chai lover should visit this café and enjoy the delicacies they have to offer.
What's Your Reaction?
